I’m Tsu-ing it all.

Tsu, a new social media site, is starting an online content revolution and we can all benefit.Tsu

I have recently been taking a MOOC (Massive Open Online Course) in Digital Marketing run by the University of Southampton. (You can find this and many more free course from around the world at futurelearn.com.)

Part of the discussions we’ve been having is based around online content and whether you really own what you create. This has long been discussed with music – it being illegal to burn or share CDs, the discussions around file sharing and even a rumoured case of Bruce Willis suing Apple because they wouldn’t allow him to bequeath his iTunes collection to his daughters.

It has also been discussed with regards to eBooks with the inability to transfer purchased libraries to different devices, and the possibility of the provider blocking you at any time.

But what about your content? What about all your photos, comments, liked pages and even blogs like this one? You may very well have composed these things but once you upload them to social media, your rights to that content are often lost. Have you ever read those long, boring terms and conditions? Well within Facebook’s it states that ‘you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP [intellectual property] content that you post’. 

So basically, they can use it for whatever they like without paying you or acknowledging your authorship. Same goes for channels like Instagram.

Not only can they use your content, but every action you perform is providing them with data to pull in advertisers (ever wondered why a dress you were shopping for keeps popping up in the side bar?)

Tsu is a new social network which, having gained 3.5 million users in its first 6 months, is growing at a much faster rate than both Facebook and Twitter. Their model is based on the idea that “Users should be compensated for their likeness, image and content. It’s simple and it’s the right thing to do.” 90% of their ad revenue is handed back to users so any content you post, like or share earns you actual money.

There are several articles popping up about Tsu, but interestingly Facebook seem to be deleting or blocking any mention of them. Insecure much?

So I’m joining the revolution – or at least, I’m gonna see what the hype is about. It’s easy to set up with an invitation link, has the recognisable personalisation features of other popular sites, includes photo editing and meme-creating tools, and lets you donate directly to charity. I’m still finding my feet with it but so far my only complaint is the inability to search accounts by interest. So join up, particularly any book bloggers among you! https://www.tsu.co/PaperNeverland 


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