#SYPconf15: Marketing and social media: what’s next?

This session was run by John Bond, CEO of whitefox; and Alastaire Horne from Cambridge University Press who tweets an blogs as Press Futurist.

One of the key things talked about was using a writer’s existing platform to build their brand and relationship with their audience. The ability to use social media to amplify their own voice means that sales don’t just spike with publicity but are consistently strong.

Here are some more great tips we heard for building up your social media:

Both big picture and details are important. (2)

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